Category Archives Communication

Saanya Gulati's Blog, Insta-Stories

With Britain pulling out of the EU, and Trump being declared the Republican Party's Presidential nominee, the bar for what constitutes earth-shattering news has been considerably raised. Yet you have to admit that Instagram essentially stealing Snapchat overnight does mark somewhat of a watershed moment in the history of social media. In less than 24-hours of Insta-stories existence – which…

Saanya Gulati's Blog, UnMediated

In a world dominated by digital devices, there is a nostalgic case to be made for print media. This sense of nostalgia was strong when a group of LSE students took the decision to launch a media and communications journal, which would be keepsake of our academic journey in London.   The idea: A cross-cultural initiative to address some of the contemporary debates in media and…

Saanya Gulati's Blog, Emoji Day

Linguistic evolution from the SMS-era The tragic irony about phones becoming smarter, and people becoming dumber has taken an interesting trajectory through the information age. With SMS-lingo out of vogue the fear is no longer the derailment of the English Language. What we mean to say is ‘no1 txts lyk dis.’ Of course that is a function of evolved messaging…

Saanya Gulati's Blog, Social Media Day

With days dedicated to each member of the family – fathers, mothers, sibling, and even different food groups – pancakes, chocolate, and sushi – it was only a matter of time before social media had its own day. After all, how else would we know about these days if not through social media? https://www.instagram.com/p/BBk64iGN4fo/?taken-by=bombaydelhigirl As a scholar of media and…

Saanya Gulati's Blog, Insta Algo change

Anyone in the Instagram world would have found it impossible to escape the desperate pleas flooding their timeline yesterday, by brands and bloggers asking followers not to miss post notifications. Of course, that includes yours truly, because why not jump on the blogger bandwagon. If I’m being completely honest, I face a slight identity conflict here: as a blogger, it's in my…

Saanya Gulati's blog, LIF

Suhel Seth participated in the LSE SU India Forum on 19 March, 2016. Ahead of the conference, he spoke with me about entrepreneurship, political branding, media polarisation and why he is looking forward to taking part in the conference. The LSE India Forum will be covering topics across finance, entertainment, media and politics. You have experience in almost all of these…

Image Credits: kenyoninternational.com

Crisis communication has become a new catch phrase for brands. As is the case with most new developments in the communications industry, this one is linked closely with the digital world. A rumour about your company is suddenly trending on Twitter, or a customer complaint goes viral. That's not to say that all corporate crises start in the digital world, but almost all of…

Saanya Gulati's Blog, Mumbai Hindi

Bombay has several quirks that only its residents can comprehend: listening to the national anthem before a movie, or why Marine Drive turns into the most popular romantic destination post-sunset. But the most characteristic trait of a Mumbaikar is Bombay-Hindi. When I first moved from Bombay to Delhi, it had never occurred to me that Bombay’s version of Hindi is…

Saanya Gulati's Blog, Whatsapp

WhatsApp With That? If you jumped on the blackberry bandwagon back in the day, chances are that BBM (Blackberry Messenger) was your preferred mode of communication. Along came WhatApp, and the rest is history. Until I recently moved to London, I assumed that this narrative was universal. Enter week-one of my Masters: a whirlwind of new faces and phone numbers.…

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While I am usually the protagonist of the stories I tell, the aim is to be less narcissistic and more focused on weaving a narrative around everyday issues and activities that may entertain you. While I love suspense, some may agree that the protagonist's character also requires some development, which demands a slight change in focus. So, in honour of the most narcissistic holiday that I…

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